We design website experiences. We don’t think it’s enough to just dump information on a web page, randomly assemble a photo collage, hope for the best, and call it a day.
Not Just Website Design
Before we make the first <div> tag, we begin with photography and branding. We get to know you and your business, as well as the needs of your target users. Next, we put together a plan that includes details about the site’s structure and SEO tactics.
Having a good strategy is the foundation of our approach to developing professional-grade websites that are custom-tailored to your needs and case. Even though each of the websites we develop are unique, there are certain tools and methodologies we employ for each project. Below is a list of the common touches we add and additional creative services we use to make our websites great.
This Is Our Full Approach…
We make our websites pop with real photography – it’s our secret sauce to stellar website design. Stock photos and low-quality cell phone photos stand out like a sore thumb and cheapen a website’s appeal. Before we make the first page, we send you a photographer!
You’ll have up to 3 hours with a photographer – which means you’ll get 100 or more unedited photos and at least 25 edited images for use on your website and anywhere else!
** Location & Travel Charges: For those within a 30-mile radius of our studio, there are no additional travel charges. If you are outside of this zone, contact us for more info on travel charges.
Brand Style Development
We expand on your current branding to fully define your visual identity and establish consistency for your site’s appearance! We study your current logo’s fonts and colors and develop an in-depth visual identity that includes secondary colors and accent colors, and various fonts for titles and body text. If necessary, we’ll take your current logo and create an editable and scalable vector copy.
**Please note: We will work with an existing logo but new logo design is not included. We’re happy to include logo design/branding in your website development proposal at a special price.
We’ll help you with writing all the text for your site! Good copywriting can mean the difference between a good looking website sealing the deal for potential customers.
We’ll send you a questionnaire that will help us get valuable details and facts about your business during our onboarding process. We take your responses and develop the clever and creative text your website needs to appeal to customers. Before we launch the site, review what we’ve written, and add whatever you want.
Search Engine Optimization (SEO)
We make your site easier for Google to index and understand, so it’s more likely to show up at the top of relevant search results! Our SEO services include page-by-page keyword research and development, meta description development, heading tag analysis, outbound/inbound linking, keyword distribution analysis/body copy optimization, and alt tag writing.
Facebook Live Chat Bubble
We make it easy for you to connect with curious visitors with a convenient live chat bubble on your site that connects directly to your Facebook Page’s Messenger. Offering a live chat bubble takes away the formality of filling out a form or calling when website visitors have questions. We integrate a live chat bubble that connects your visitors directly with your Facebook Page messages, so you don’t need an extra mobile app to respond instantly; you can use Facebook’s Business Suite app (formerly “Pages”).
Lead Capture Strategy
We help you develop and launch a drip campaign that hooks online leads and converts them into customers! Utilizing email marketing platforms like MailChimp, we’ll help you plan, develop, and launch a campaign that captures newsletter signups, offers free content, and sends a series of automatic followup emails meant to entice further action, such as contacting your sales department or purchasing a specific item from your online store.
Google Listing Optimization
Before we launch your new site, we use the information, positioning, and branding we develop for your site to optimize your Google My Business profile to improve your SEO! Your Google My Business profile is an essential piece of your digital marketing strategy. It also plays a crucial role in how people see and interact with your business in their search results.
Using keywords and relevant copywriting we developed for your website, we’ll make sure your products/services are thoroughly described. We’ll also make sure to update the images of your storefront, products, and atmosphere. If you haven’t claimed your Google My Business listing, we’ll help you get that taken care of first.
We’ll teach you and your staff how to update your new site! A website is a continually evolving marketing tool, which means it needs to be updated regularly.
We’ll host a two-hour training seminar via video chat to share our screens with you and your staff, explain how to operate the website, and answer any questions you have.
**Prefer having us host, maintain, and manage your site once it’s launched? We offer Website & Brand Management subscriptions, so you’ll know your site is in good hands and stays in good shape. For more details, check out our Subscriptions section or ask your account manager.
We’ve Got A Process
Building modern websites suited for a particular set of customers is a delicate and exciting balance between delivering a lot of information and making the information easy to access and read through. You see, our process starts by asking two questions:
1. What information does a site visitor need to make a buying decision?
2. How can we make that information easy for visitors to find?
How do we determine the information your website visitors need to make a buying decision? We pick your brain because you know your industry and operations better than we do. We also take the time to research your industry from the perspective of web designers. What are national industry leaders doing with their web presence? Who are your buyers and what makes them tick? Cookie-cutter solutions don’t cut it. We focus on establishing a strategy, and by answering those two questions, our strategy for each site becomes a clear and simple path from turning clicks into conversions.
What Questions Do You Have?
Let's discuss how we can help you as your dedicated web design and support company. We offer customized and professional services for new website development and existing website maintenance. Send us a message, and we'll schedule a time to talk and see if we're a good fit.
Word Of Encouragement
We'd love to work with you and are confident we can exceed your expectations. We have experience managing both small and large marketing/web projects. But don't take our word for it, check out the awesome things our clients say about us.
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