West Virginia Handmade Soap
Phillip and Mary Peelish began making soap at their kitchen table, giving away samples to friends. In late 2012, they began producing their soap to sell to various local shops and B&B’s. After two years, they expanded from having one scent to more than fifty.
Being frequent shoppers of Wild Mountain Soap, Starry Eyes Media founders Cecelia and Brandon overheard Phillip and Mary discussing the need for a catalog one day. What turned out to be a quick lunch-break shopping trip ended up being an impromptu marketing chat that led to a fun catalog project.
Creating A Product Catalog
Already having their branding and website taken care of, a significant element missing from Wild Mountain Soap Company’s marketing toolkit was a product catalog. Being designers first and foremost, this project was just the type we live (and love) to do. We initially set out to create a document that highlighted available scents and the various bath and beauty products that Phillip and Mary crafted. They supplied us with the super neat patterns found on their product packaging, as well as a clean logo file. They also provided us with the exact body copy to insert into their catalog. It was up to us to arrange product photography (a service we used to subcontract) and format the catalog per printer specifications.
Snapping To It
Without great product photography, a catalog (or any advertising tool) ends up being 75%, at best. We called upon an old friend and photographer extraordinaire Mike, from RC Creative, to help us capture product shots, as well as shots around Wild Mountain’s workshop. We left with a ton of great content, inspiration, and great-smelling examples.