A Taste of Classic Appalachian Culture
October 22nd, 1977 marked the completion of the New River Gorge Bridge construction project. This wold prove to be a significant day for our home state of West Virginia, as three years later, the people of the Mountain State decided to make Bridge Day an annual festival.
But Bridge Day isn’t the only important WV cultural event to come from this moment of history. There’s another New River festival the day before that is particularly important to us at Starry Eyes: Taste of Bridge Day!
Flavor Old as the Hills
Taste of Bridge Day is held every year on the Friday evening before Bridge Day and hosted by the Canyon Rim Rotary Club. This event gives the finest restaurants of the region a chance to share with their communities the tastes that make Appalachia such a unique and vibrant place.
The Rotary Club hired us to manage their print design needs for the festival, and it has been our pleasure to be a part of this day for going on four years. To support the festival, we’ve designed the menus showcasing the all-important food on offer as well as postcards, fliers, and signage to advertise the event. And, of course, we’ve eaten a lot of the food.
Sharing a Culture
The menu is a key part of the festival and needs to communicate a lot of information to the event attendees. The layout has to tell the viewer everything they need to know about the festival, the entertainment, and the sponsors as well as a full list of everything up for tasting. The most recent menu we’ve designed was for the 2019 Taste of Bridge Day and features an image from local photographer Melvin Hartley.
All of the print design work we’ve produced for Taste of Bridge day has an important community-sourced element. We’ve worked with images from West Virginia artists and the local businesses who sponsor the event send us their branding to be added to the menus and collateral.
Work, Work, Work
There’s a lot that goes into facilitating a festival like this and it shows in the print design materials we’ve made for the event. The list of completed projects includes pieces like, menus, postcards, fliers, signage, coupon tear-offs, branding, photo retouching, and a lot of eating!