Rooted In The Hills
Bruce Sizemore came into our office one day and made us feel like we’d known him all our lives. Black Oak ATV Resort, the business he started from scratch, is much the same. Book a visit with one of their cabins, and you’ll feel like you’ve gone to stay with family.
Born On The Trail
The branding needed to reflect the business’s heart: a trustworthy and welcoming place to stay for riders as they enjoy their favorite activity and explore Appalachia’s beauty. Black Oak Road, the business’s namesake, works its way through Southern WV woods with three Hatfield McCoy Trails nearby.
We designed Black Oak’s branding to display a mix of attributes: it is wild and adventurous, but clean and comfortable. It’s a place for the whole family to relax, have fun, and make unforgettable memories. The logo had to reinforce this feeling with a look that was both exciting and familiar.
The WV Hive is an initiative of the New River Gorge Regional Development Authority whose mission is to connect entrepreneurs with the resources and expertise they need to grow successful companies right here in the Mountain State. Bruce selected Starry Eyes Media as his preferred marketing vendor in partnership with the WV Hive.
In the spring of this year, as we were making updates to the website, we had a chance to return to Black Oak and take some new pictures. We spent the evening with the Sizemores and a family who had booked a cabin for the weekend. We captured photos of a night spent enjoying the sunset, playing games, and roasting s’ mores by the fire. These memories made under a star-filled sky became part of a refresh to Black Oak’s website’s design. Photos like these play an irreplaceable role in showing potential visitors the heart of a small business like Black Oak ATV Resort.
All The Little Things
There are many small, easily-overlooked components that go into starting a business and getting the word out. We helped out Black Oak with all of this too. On top of designing business cards and rack cards, we also brainstormed marketing ideas to help the resort find the wide following it deserves.
A successful website is one of the most powerful tools a small business can have, especially when equipped with e-commerce capabilities. The website we designed for Black Oak enables them to fully display their cabins and gives customers a platform to check availability and book their stay. The site also shows off the gorgeous, forested views around the property and offers visitors a taste of what they’ll experience when they book a trip.