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A & J Catering



Project Components: Branding | Print Design

Full-Service Appalachian Catering

A & J Catering Services is a unique, customer-focused small business in Beckley, West Virginia offering full-service catering packages. They work hard to maintain a wide variety of options to provide food services for any kind of event or need.

With funding assistance provided by the WV Hive,  A & J searched for a creative agency to secure the help they needed to get the business off the ground. They selected Starry Eyes as their preferred vendor for brand development and print design services.

Branding From Scratch

Of course, when creating a new business from the ground up, a vital part of the recipe is the visual identity, but sometimes established companies find themselves needing to rethink their branding strategy. A & J Catering needed a new brand identity that was standardized and popped so they could win customers over. We produced a full branding package with a personality that is both lively and professional and built a logo with multiple variations to suit various uses. To top it off, we provided A & J with a style guide to ensure their brand identity will be consistent and effective through any context they need.

Everything You Need

A new brand needs an array of support materials to help the business grow and take root. We provided A & J with business cards, rack cards, advertisements, signage, and a set of six different menus, including a Holiday Menu and an Hors d’Oeuvres Menu.

Full-Service Print Design Support

A & J Catering have an extensive and versatile line up of menu options, from banquet style and holiday to hors d’oeuvres and concessions. We provided A & J all the menu variations and advertising materials  they needed to share these diverse options with their customers.

Funding Assistance

The WV Hive is an initiative of the New River Gorge Regional Development Authority whose mission is to connect entrepreneurs with the resources and expertise they need to grow successful companies right here in the Mountain State. A & J Catering selected Starry Eyes Media as their preferred marketing vendor in partnership with the WV Hive.

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