Branding? Think beyond just logos and colors. Your brand is more than just a visual identity. It’s also the way you explain what you offer, why you offer it, and much more. Deep brand development begins with identifying target audiences and developing a way to engage and connect with them.
We divide our comprehensive branding approach into four core branding services: Brand Insights, Brand, Strategy, Logo Design, and Visual Identity.
Brand Development done right is a journey for both us and our clients, one that begins with research that helps us understand the unique opportunities and challenges within your industry and how to reach your audience best. The elements within our Brand Insight services include Audience Profile Development, Buyer Personas, Industry Analysis, and competitor analysis.
- Industry Analysis
- Competitor Analysis
- Target Audience
- Buyer Personas
Once we know where to aim, we develop strategies that determine how we’ll position your brand to be relevant and connect with the right people. We help you put your organizational mission into words and help you determine the best way to describe and position your products and services.
- Brand Persona & Tone Development
- Brand Positioning Strategy
- Slogan & Tagline
- Brand Storywriting
- Purpose Statements
- Product Positioning Strategy
We like to emphasize that our branding services incorporate more than logo design, but we, of course, love the part where we get to design them. When we approach logo design, we do so from the perspective that your logo should exist within a family that includes components such as your lockup logo, brandmark, wordmark, one-color logo, watermark logo, and an animated logo. We also take the time to save multiple file formats for each of your logos so you can quickly and freely use them once we’re done building your brand.
- Primary Logo Design
- One-Color Logo Design
- Watermark Logo Design
- Animated Logo Design
- Multiple File Formats
When we focus on creating visual identities, we explore icons, color options, and fonts. We go a step further and develop a personalized brand book, which not only summarizes visual guidelines, such as your fonts and color codes, it also recaps your target audience and brand strategies. Having your brand book as a quick reference guide will help you and your team quickly implement your new branding.
- Icon Design
- Typography, Color Palette, and Photographic Style
- Brand Book/Brand Style Guide
Whether we’re crafting a new brand, website, or some other promotional tool, our process emphasizes research, brand consistency, and style. Before we get ahead of ourselves, we like to begin with a complimentary assessment and consultation, because when it comes to marketing and web development, one-size does not fit all. Even if either party decides working together isn’t a good fit, you will still get a free Brand & Website Audit that identifies strengths and weaknesses within your current efforts.