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Branding? Think beyond just logos and colors. Your brand is more than just a visual identity. It’s also the way you explain what you offer, why you offer it, and much more. Deep brand development begins with identifying target audiences and developing a way to engage and connect with them.

We enjoy helping crafters and thinkers discover new brand identities as much as we love helping to refresh the DNA of existing brands. Our best brand development experiences include website development and the creation of printed marketing materials, such as catalogs, stationery, and brochures. We divide our comprehensive branding approach into four core branding services: Brand Insights, Brand, Strategy, Logo Design, and Visual Identity.

Brand Insights

Brand Development done right is a journey for both us and our clients, one that begins with research that helps us understand the unique opportunities and challenges within your industry and how to reach your audience best. The elements within our Brand Insight services include Audience Profile Development, Buyer Personas, Industry Analysis, and competitor analysis.

  • Industry Analysis
  • Competitor Analysis
  • Target Audience
  • Buyer Personas
Brand Strategy

Once we know where to aim, we develop strategies that determine how we’ll position your brand to be relevant and connect with the right people. We help you put your organizational mission into words and help you determine the best way to describe and position your products and services.

  • Brand Persona & Tone Development
  • Brand Positioning Strategy
  • Slogan & Tagline
  • Brand Storywriting
  • Purpose Statements
  • Product Positioning Strategy
Logo Design

We like to emphasize that our branding services incorporate more than logo design, but we, of course, love the part where we get to design them. When we approach logo design, we do so from the perspective that your logo should exist within a family that includes components such as your lockup logo, brandmark, wordmark, one-color logo, watermark logo, and an animated logo. We also take the time to save multiple file formats for each of your logos so you can quickly and freely use them once we’re done building your brand.

  • Primary Logo Design
  • One-Color Logo Design
  • Watermark Logo Design
  • Animated Logo Design
  • Multiple File Formats
Visual Identity

When we focus on creating visual identities, we explore icons, color options, and fonts. We go a step further and develop a personalized brand book, which not only summarizes visual guidelines, such as your fonts and color codes, it also recaps your target audience and brand strategies. Having your brand book as a quick reference guide will help you and your team quickly implement your new branding.

  • Icon Design
  • Typography, Color Palette, and Photographic Style
  • Brand Book/Brand Style Guide

How Can We Help You?

Whether we’re crafting a new brand, website, or some other promotional tool, our process emphasizes research, brand consistency, and style. Before we get ahead of ourselves, we like to begin with a complimentary assessment and consultation, because when it comes to marketing and web development, one-size does not fit all. Click the Get Started button below to send us a quick message.

Which of our services are you interested in discussing?
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How long has your company been operating?
Do you know the demographics of your target audiences?
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If you want, you can go ahead and send us your current logo or logo ideas, marketing materials, or any other documents you think would be helpful for us to see.
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Blue Ridge Bee Company

"Starry Eyes Media is a great company to work with and very knowledgeable in their craft. They built a website that drives sales far beyond our expectations and showed us what true professionalism looks like. We loved working with them and continue to have them update our website regularly. I would recommend their work to any business owner that wants to add a professional custom website to their sales toolbox!"   - Will Lambert, Owner

Website Design, e-Commerce, Catalog Design, Product Photography

Black Oak ATV Resort

"Since becoming a client of Starry Eyes Media, my struggling business has taken off. I run a cabin rental business, and my nights of rentals have more than doubled. When I first approached them, I told them that I have a good product but feel like I'm not reaching enough people to let them know about my cabins. We sat down and collaborated and what I wanted my website to look like. It wasn't long after that they contacted me and said it was done."   - Bruce Sizemore, Owner

Website Design, e-Commerce, Branding, Print Design, Photography

Bucha Brewhouse & Bistro

"I have been using Starry Eyes Media for years and I am always so impressed by their designs and their professionalism. I highly recommend using their service. You won’t be disappointed!"   - Kayla Alred, Owner

Website Design, Brand Development, Print Design, Photography

Lawrence Brothers, Inc.

"We have been working with Starry Eyes Media for over a year now and have always been provided with stellar customer services and truly creative solutions for all of our marketing and branding needs! SEM is definitely a highly professional local company that we are proud to support and partner with!"   - Melanie Lawrence-Protti, President

Website Design, e-Commerce, Brand Development, Photography

Boho

"I chose Starry Eyes to work with because of their ability to be creative and "think outside the box." I didn't want an uninspired, canned, corporate approach. Also, I needed people who would have patience with my lack of experience in marketing planning and website development. Starry Eyes did not disappoint. They were patient with my endless questions, and I love the marketing plan, logo, rack card, and website that they developed for my small business."   - Kristal Straub, Owner

Website Design, Brand Development, Marketing Strategy, Print Design, Product Photography

The Hatter's Bookshop

"Brandon and Cece designed a beautiful website for us. They shot great video and photos! They are friendly, professional, and most conscientious in their work. We highly recommend their services!"   - Tammy Dotson, Owner

Website Design, Photography

El Mariachi

"Starry Eyes serves my business with professional solutions to my marketing and website needs. As a local restaurant owner, their level of design quality is hard to find. I highly recommend them."   - Richi Rizo, Owner

Website Design, Menu Design, Brand Management

Lynnette Maynor Books

"I would highly recommend Starry Eyes Media. They were amazing with my project! They extremely exceeded my expectations! The work was excellent and was completed in a timely manner. They are a very considerate, courteous and respectful."   - Lynnette Maynor, Author

Website Design, Book Design, Brand Management

Taste Of Bridge Day

"On behalf of the Taste Of Bridge Day committee, I would like to thank Brandon and Cecelia for the amazing job they did in designing and printing our menus, posters, rack cards, signage, and Bridge day Art Project postcards! They went above and beyond on several occasions to be sure that we were satisfied with the results and to meet deadlines, sometimes on short notice. They did an outstanding job with turning our concept and ideas into professional and attractive marketing materials. Working with them on this project was a pleasure. We would highly recommend Starry Eyes Media to anyone wishing to promote their business or organizing community events."   - Kim Schmidl Feazell, Taste of Bridge Day Event Coordinator

Print Design

Historic Hinton, WV

"They were super easy to work with and I highly recommend them!"   - Sarah Rogers, Americorps Member/The Hinton Historical Landmarks Commission

Print Design

Branding Dos and Don’ts

Remembering some crucial aspects of brand design will help you harness this energy and make a logo that tells the unique story of your business while being clear, compelling, and functional.

Signs It’s Time To Rebrand

Have you been questioning whether or not you should change your branding? Here are a few signs that indicate that it might be time to switch things up.

Consistency In Branding

Is your business not growing as quickly as you had hoped? Unpredictable branding could be the culprit. Consistent branding could help improve how your company is perceived.

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