The first impression of your business is the deciding factor for return customers. If your customer has a good experience, they’ll likely come back time and time again. You may be asking “What does this have to do my business? What is branding? Why should it matter to me?” I’m glad you asked. Branding is much more than a logo.
What is branding?
Branding, by definition, is the promotion of a particular product or company by means of advertising and distinctive design. Defining your brand is one of the best ways to help your customers easily recognize your business. Branding should include a distinctive logo, colors, typography, and style.
Why is branding important?
Aside from customers easily recognizing your business, branding is critical to first impressions of new customers. It is the way you are perceived by new and returning customers, and it helps customers know exactly what to expect from your business.
Branding increases business value
Many businesses make the mistake of thinking that branding doesn’t have a significant impact on your sales, but that couldn’t be further from the truth.
ustomers are more likely to recommend a brand that they trust. Branding is a great first step to help you build trust through consistency. It shows that you are making an effort to work on your business image by keeping your branding consistent, clean, and modern.
This helps increase your business worth. Having an established brand adds value by giving you higher leverage in your selected industry. Once your branding is firmly established, your business becomes more appealing to investors.
Branding helps your business stand out
It’s easy to hop onto Microsoft Publisher and quickly create something with your business name in a pretty font, slap a “shop local” sticker on your front door and car, and call it a day. You can do the same with menus or any other graphic design, but here’s the downside: you don’t stand out from any other local business that does the exact same thing.
When you create a brand for your business and follow a strict branding guideline, something happens. You no longer look like the neighbor down the street who decided to open his or her own business. Instead, you look like a professional; Someone who knows what they want from their business, what they want to accomplish, and exactly what they’re selling. The “Shop Local” movement is great, but do you want to look like another “local” business or do you want to be unique?
Branding supports advertising
In fact, advertising is just another component of branding. They support each other. When you have a great brand in place, advertising strategies will directly reflect your branding. This is something that professional advertising agencies want to see.
Start with a logo.
Now that you know what branding is and its importance in your business, look into getting a logo designed. While there is so much more to a brand strategy than your logo, it’s the best place to start. What do you want your audience to know? What colors should your business reflect? What kind of fonts should my business use in my logo? Bring in the professionals when it comes to logo design and brand strategy. Once you have a professionally designed vector version of your logo, as well as a brand styling guide that goes over the colors and their usage, your strategy can begin. Ready to get started?