The massive popularity of the internet means your business needs to have an established online presence. Unfortunately, many companies find themselves making mistakes in the online world. In this post, you’ll learn just five of the common mistakes that businesses commonly make online.
Poor Quality Content
It’s understandable that not everyone can adequately express their ideas in writing. Even the best writers have to work at their craft continually. Whether you’re outsourcing content or writing your own, it’s essential to follow a few guidelines. First, you never want written material that’s too long or too short. Few people want to read 5,000-word articles. That being said, you don’t want to leave out too much. To avoid these situations, make sure you’re checking your word count and comparing it to other high-ranking articles on similar topics.
Poorly Formatted Content
You can have the best-written content in your industry. Unfortunately, content with no formatting makes it extremely hard for visitors to read. To remedy this problem, consider using headers and bulleted or numbered lists throughout your articles. Don’t forget to include plenty of breaks between large amounts of text. Breaking up large chunks of text through original formatting makes more substantial articles less intimidating to read.
Using Lame Stock Photos
Nothing kills the credibility of a website faster than using cheesy stock photos. These photos are often collected and regularly posted around the internet. This means your site could accidentally be the laughing stock of certain online communities. Skip the cheesy photos, and use something more legit for your website.
Not Being Mobile-Friendly
You’ll want to have a mobile-friendly website that loads appropriately on a wide range of mobile devices and tablets. A short while ago, Google began to penalize sites that weren’t mobile-friendly by dropping their position in search engine rankings. Luckily, a professional should be able to complete this task for you in a short amount of time.
Having a Slow Business Website
One of the biggest mistakes businesses make online is having a slow website. Forbes reports that every second a site takes to load decreases the possibility of a sale by 7%. There can be several reasons why a website can load slowly or not at all, but it is often the case that a website is slow because it is outdated.
In conclusion, there are several common mistakes companies make online. To avoid these mistakes, consider partnering with our web design firm. In turn, you’ll be able to have these problems easily corrected.