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Branding Dos and Don’ts
Creating an identity for a new business is thrilling. Your mind is full of the endless possibilities for crafting the most unique and compelling logo ever, the one that will impress everyone and keep your business full of people. We get it; creating a brand identity...
Why Print Marketing Is Important
Establishes Trust Utilizing print to market your business can make you seem more credible. Companies that use print media for advertising appear more legitimate than a brand that only advertises online. For instance, anyone can create a website, but not everyone is...
Signs It’s Time To Rebrand
The Market Changes You want your branding to be effective for the audience that you’re trying to attract. If you’re beginning to notice that your branding no longer matches your marketing goals, it may be time to rebrand. For instance, McDonald’s succeeded at reaching...
Reasons To Invest In Web Design
Increase Advertising Opportunities Web design is a beneficial tactic to promote your business. A web site gives you the chance to represent your brand in a sophisticated and tasteful way. It allows users to learn all about your company’s services and products within a...
Consistency In Branding
Consistency Leads to Recognition Consistency in branding is an essential aspect of the brand. Relying on a select range of colors, graphics, and typography can help ensure that you’re producing high-quality, dependable content. If you are always changing the theme or...
How Color Theory Affects Branding
What is Color Theory? Color theory is the analysis of colors based on a biological and psychological level. For instance, certain colors such as red, which is instinctually associated with hunger, can elicit a response that causes the consumer to be more alert. That...