So you're thinking of building your website. You are probably a mix of excited and nervous. You might even be a little confused with where to start. That's okay. Whether you are building a site for fun, for profit, or for another cause, there are certain fundamentals of site building that you can use to your benefit while avoiding losing out on time and energy that come with common mistakes.
SEO (Search Engine Optimization) is all about driving organic traffic to your website through quality, relevant content. In other words, you make good articles that Google will be able to search and show your site in search results when people are looking for those solutions. It used to be SEO was all about cheating the system, but not anymore. Today, the best content wins, which means you just need to focus on being authentic and useful to your audience.
PPC (Pay Per Click) advertising is another way to drive traffic to your site. Instead of being organic, you pay for it. However, what you invest could pay major dividends going forward. It lets you pay only for the amount of people that actually click on your ad and visit your site. While some might try to steer you away from these methods, they can really pay you back when it comes to marketing investments.
This is another word for "selling". Copywriting is done online instead of person to person like selling cars or homes. With this in mind, make sure the copywriting on your website is directing visitors to your final action: sales page, email subscriptions, or more.
The web today is much different than it was, even a few years ago. Instead of just hiring someone to do everything for you, it might pay to learn a few basics that let you build your website from scratch. That way, you really understand the underlying fundamentals you're dealing with. From there, you can avoid common pitfalls and get the results you're looking for.